Every seller asks the same question: where do I actually advertise my horse? There are dozens of European sales sites, they all promise buyers, and the pricing is deliberately confusing. We list horses on these portals ourselves, so this guide is based on what we paid, what we saw and where the enquiries actually came from. All prices were checked in September 2026. If you are on the buying side instead, read how to buy a showjumper in Europe.
The short answer
| Portal | Cost for one horse | Reach | Best for |
|---|---|---|---|
| ehorses | Free basic ad, Platinum 99.99 € | 17,000+ jumpers listed, the largest audience in Europe | Everyone. Start here. |
| Equirodi | Free basic ad for 90 days, international reach 14.99 €, Prestige 69.99 € | Seven country sites, one database | France, Belgium, Spain, Italy |
| pferde.de | Free | Small: around 1,200 ads. Merging into ehorses from 1 October 2026 | Germany, while it lasts |
| HorseQuest | £38 (about 44 €) for six weeks, no free option | Around 700,000 visits a month | The UK and Ireland |
| Ridehesten | 199 DKK (about 27 €) for 100 days | About 26,000 visitors a day | Denmark and Scandinavia |
| Hästnet | 149 SEK (about 13 €) to publish | National Swedish site | Sweden, if your horse is in Sweden |
| Hippomundo | Free, up to three horses | Pedigree-driven audience | Horses with a famous sire line |
| Subito.it | Free | Italy’s general classifieds, mixed quality | Italy, as a second channel |
Start with ehorses, and watch the pre-ticked box
ehorses is the default European marketplace. A basic advert is free, stays up for months and puts your horse in front of the biggest buyer audience there is. There is no sensible reason to skip it.
Two things catch sellers out. First, the Platinum advert at 99.99 € is already ticked when you fill in the form. Gold and Silver are not. If you do not untick it, you will be asked to pay at the end. Second, on the way to saving your advert you pass two upsell screens. Neither of them has an obvious “no thanks” button; the one you want is “Save modifications”.
Is Platinum worth 99.99 €? For a horse in the 5,000 to 15,000 € range, no. For a horse above 30,000 €, the extra visibility can pay for itself in a single enquiry, but only if your photos and video are good enough to survive being seen.
Equirodi: free, but “international” is the paid part
Equirodi runs seven country sites — France, the UK, Belgium, Switzerland, the Netherlands, Spain and Italy — on one shared database. It is often described as free European coverage. It is not quite that.
The basic advert is genuinely free for a private seller, 90 days, renewable. But international distribution is a 14.99 € add-on, and it is listed as a feature of the paid Prestige and Premium packages. The free advert shows in the country you posted from. Prestige at 69.99 € is pre-selected in the package list, exactly like ehorses Platinum, so change it back to Basic yourself.
Two practical notes: the advert title is capped at 55 characters, so write it as a headline, not a sentence. And a phone number is not compulsory, which matters if you would rather handle everything by email.
pferde.de is disappearing into ehorses
pferde.de is free and takes about three minutes, but it is much smaller than its name suggests: roughly 1,200 adverts in total, against more than 17,000 jumping horses on ehorses. From 1 October 2026 its listings move into ehorses, so if you advertise on both you may end up with the same horse twice on the same platform. Check your adverts in October and remove the duplicate.
One more thing to expect: the site opens with a consent wall that asks you to accept 336 advertising partners or pay 3.99 € a month. You can decline, but you have to hunt for the option.
The national sites that are worth paying for
Pay for a national portal when your horse is in that country, or when that country’s buyers are your target market. Buyers travel, but they start with what is near them.
- HorseQuest (UK and Ireland) — £38, about 44 €, for six weeks. No free tier at all. With around 700,000 visits a month it is the serious route into the British and Irish market.
- Ridehesten (Denmark) — 199 DKK, about 27 €, for 100 days, with roughly 26,000 visitors a day. Cheap for the traffic it has.
- Hästnet (Sweden) — 149 SEK, about 13 €, to publish. Be aware that the location field only accepts Swedish postcodes, so a horse standing abroad has to be listed with a Swedish address or not at all.
Free, but only for the right horse
Hippomundo is free for up to three horses, but look at how the adverts are written: almost every headline is the sire and the damsire. That audience buys bloodlines. If your horse is by a stallion that means something, it belongs there. If the pedigree is unknown outside its own region, the horse will be invisible, no matter how well it jumps.
Subito.it is Italy’s general classifieds site and it is free. The horse section is a mixture of haflingers, western horses, foals and the occasional serious jumper, so treat it as a second channel rather than your shop window. Milanuncios in Spain is the same idea but worse for sport horses: it is dominated by PRE breeding, hay and wedding carriages, and a 25,000 € jumper looks out of place.
What the portals do not tell you
- You may not link to your own website. ehorses forbids it even as plain text without a hyperlink, and Equirodi has the same rule. Breaking it can cost you the advert or the account. Put the link in your reply email instead.
- A phone number is often compulsory. ehorses will not save an advert without one. If you do not want calls, that is worth knowing before you start.
- Upload photos one at a time. Multiple uploads regularly land in the wrong order and the first photo becomes your cover image. Your jumping photo should be first, always.
- Text fields can silently fail. On more than one portal, text pasted with a script or autofill was rejected as “empty” until it was typed by hand.
- Breed filters bury horses. A 162 cm horse registered as a local pony breed disappears into pony searches. Choose the category your buyer is actually searching in.
Facebook groups: effective, and officially not allowed
In the 10,000 to 40,000 € bracket, national Facebook groups genuinely sell horses, especially in Italy and Spain. It is also worth knowing that Meta’s commerce rules prohibit the sale of animals, including in groups. Enforcement is automated and uneven: posts get deleted, and accounts and groups can be restricted. Post from your own profile rather than a business page, upload the video directly instead of linking it, and never rely on Facebook as your only channel.
So what should you actually spend?
The budget follows the price bracket. If you are not sure where your horse sits, start with our 2026 price guide by level.
- Horse under 10,000 €: free adverts only. ehorses, Equirodi, plus the national free site where the horse stands. Paid upgrades will eat your margin.
- Horse from 10,000 to 30,000 €: free adverts everywhere, plus one paid national portal in your main market. Budget 30 to 50 €.
- Horse above 30,000 €: free adverts, one or two paid national portals, and serious money spent on video and photography instead of banner upgrades. A buyer at this level decides on the video.
The pattern we see is consistent: portals deliver the first contact, but the sale is usually closed by a video sent directly to the right rider, trainer or agent. Advertising gets you found. Presentation is what sells, and that is the part an agent does for you.
Frequently asked questions
Which portal is best for a 25,000 € jumper?
ehorses first, because that is where the buyers are, then Equirodi for southern Europe, then the national portal of the country the horse stands in. That combination costs nothing or close to nothing.
Do free adverts really work?
Yes, if the advert is good. A free advert with six sharp photos, a video and an honest description outperforms a paid advert with three dark phone pictures. Upgrades buy position, not credibility.
Can I put my own website link in the advert?
On the big sport horse portals, no. ehorses and Equirodi both prohibit naming another website, even without a clickable link. Some portals have a website field that is never shown publicly. Send the link when you answer the enquiry.
How long does a horse take to sell?
For a correctly priced horse with good material, expect weeks rather than days, and count on several viewings. If four weeks pass with no enquiries at all, the problem is almost always the price or the video, not the portal.
If you would rather not do this yourself
We place horses on the European portals, present them on this site and send them directly to riders, trainers and agents across Europe. You deal with one contact, and the horse is shown the way it deserves. You can see the horses we currently have, and tell us about yours and we will come back to you with an honest view of where it belongs and what it is worth.
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